Farmer’s Choice
Farmer’s Choice is one of Kenya’s most recognized brands in the meat and processed foods industry. Established in 1980, the company is known for producing high-quality pork, beef, chicken, and processed products such as sausages, bacon, ham, and cold cuts. Their commitment to quality has made them a staple in households, hotels, and restaurants across East Africa.
Objectives
- Product Sampling: Introduce the smaller convenient packs to target audiences through sampling activities.
- Awareness Creation: Increase brand visibility and awareness of the new product line across various consumer segments.
- Sales Growth: Drive sales of the smaller convenient packs by converting sampled customers into regular buyers.
- Joyful Brand Experience: Enhance the brand’s image by associating Farmer’s Choice with moments of joy and satisfaction.
