Nootri
Nootri Baby and Nootri All Family are nutritional products designed to meet the dietary needs of different age groups. They are produced by Africa Improved Foods (AIF), a company focused on tackling malnutrition in Africa through high-quality, locally sourced food products.
Objectives
- Introduce the newly rebranded Nootri Baby and Nootri All Family products to target consumers through sampling activities.
- Increase awareness about the rebrand, highlighting the improved packaging, product benefits, and nutritional value
- Enhance the visibility of Nootri Baby and Nootri All Family in retail outlets, online platforms, and community events.
- Encourage consumers to try the rebranded products and adopt them as part of their regular dietary routines.
- Gather insights from consumers on their perception of the rebrand to guide future product and marketing improvements.
