British American Tobacco

Client: British American Tobacco (BAT)
Project: Rothmans by Sportsman (Stick Upgrade)

Task:
We were tasked with executing Rothmans by Sportsman into the market, focusing on the stick upgrade.

Objectives:

• Inform traders of the stick upgrade.

• Sensitize the market that the product remains the same despite the upgrade.

Execution:
Our role involved designing and implementing a campaign that effectively communicated the upgrade to traders while reinforcing product consistency and brand trust.