Mega growth
![Mega Growth](https://sensemarketing.co.ke/wp-content/uploads/2023/08/Mega-Growth.png)
Protective Mega growth is credited for the premium hair products with scientifically wonder oils that nourish hair, leaving it strong, beautiful and ready to style. The premium product range under the brand boast a high level of market penetration and credibility. As such we were tasked with designing an awareness campaign targeting premium touchpoints and clientele. We developed a series of golf club activations to showcase the premium essence of the brand/product and drive a lot of consumer education/trial.
Objectives
- Promoting consumer trial to trigger point of purchase acquisition.
- Premium product positioning and brand building
- Creative Product Awareness
- Brand Visibility
- Consumer Education