Strawberry lips
Strawberry Lips is a strawberry flavored cream liqueur laced with golden tequila from South Africa. The brand was introduced into the Kenyan market earlier this year by Viva Global, a leading alcohol importation and distribution company based in Kenya.
We were tasked to develop an engagement platform that will drive product uptake within high end in-bar outlets by leveraging on trial and experiential engagement to stimulate organic adoption/recommendation.
Activation Objectives
- Sales Promotion
- Product sampling; neat, shotails and cocktails
- Positioning the brand as a chic and elegant liqueur laced with tequila and an instigator of a good time.
- Creative Product Awareness
- Promoting brand affinity amongst consumers through memorable and disruptive consumer engagement.
- Consumer Education
