Valon Activation
In a bid to increase uptake of Valon petroleum jelly products, Godrej planned to carry out activations focusing on Easter Weekend, Back To School Weekend & End Month instore promotional campaign
We developed an experiential plan for Mall Activations touching on 5 different malls cutting across major cities and towns in Kenya, and over 50 supermarket chains across the country.
Activation Objectives
- Consumer sampling and trial
- Sales Promotion
- Organizing and running a countrywide trolley dash to reward lucky customers.
- Creative Product Awareness
- Consumer Education
- Building brand affinity through disruptive consumer engagement.
