Client: British American Tobacco
Project: VELO
Task: We were assigned to develop a creative strategy for reintroducing VELO nicotine pouches into the Kenyan market.
Objectives:
Reignite awareness, curiosity, and desirability for VELO among adult nicotine users.
Educate consumers on VELO nicotine pouch use, benefits, and its role as a modern, smoke-free alternative.
